We are a full-service Event Technology & Production company specializing in Audio, Video, Sound and Lighting.
Event Technology (Audio, Video, Sound, Lighting) & Production ServicesStaging, Rigging & Power Scenic Design Entertainment Services Speaker & Content Management
AV Equipment RentalsWhat We Do Best Live Events Corporate Meetings & Conferences Entertainment Production & Support Sporting Events AV Rentals
To deliver powerful audiovisual experiences on and off the main stage and playing field while providing rewarding professional partnership to our clients, agency partners, planners and producers. It is our mission to continually elevate our standards and never settle for less than excellence.
Meet Our Team
A group of highly talented AV professionals with a passion for what they do and a desire to exceed client & project expectations on all levels.
With his entrepreneurial spirit and love for technological know-how, Lane Rickard founded Power Plus in Salt Lake City in 1984. The business was moved to San Diego County in 1989 and incorporated in January of 2003. Lane realized the need for a full service entertainment production company that could provide first-class equipment and personnel at an affordable price.
Lane oversees all aspects of this flourishing and growing company with a hands-on approach to ensure that every client receives outstanding service, resulting in an unprecedented production. Lane directs the team to provide service with excellence, while making an impressive and everlasting impact. Lane is responsible for managing and maintaining Power Plus Productions growth and expansion by exceeding client expectations, continually finding ways to add value to the services provided, and constantly updating his expertise on the latest advancing technologies. The key to his successful formula is based on the premise that the engineering and production talent within the organization needs to be experienced and proven. Quality and success can only come from the "been there, done that" team that make up Power Plus Productions.
Through the years, Lane has enjoyed coaching his boys' sports teams and supporting his daughter's singing aspirations. He enjoys skiing, snowboarding, and camping with his wife and children when he isn't working around the house and yard.
Patrick is a seasoned veteran with almost 30 years of experience in the Audio Visual Industry. After getting his start as a video technician at the University of Washington, Patrick jumped into the production industry in 1991. He worked his way through the ranks at The Audio Visual Factory in both operations and sales and served as a General Manager for two audio visual companies, from 1995 to 2007, delivering high end customer service to the convention and corporate meeting industry. In 2007 Patrick joined Power Plus generating new client opportunities, growing existing accounts, coordinating and managing on-site productions. He is a big football fan.
Bill has nearly 30 years experience in the AV industry. His interest In AV began during his days in High School and continued as he pursued his education in College. During his 10 years at the San Diego Convention Center with the in-house AV company as their Operations Manager, Bill’s knowledge grew with respect to the needs and requirements of multi-sized events, as well as the importance of customer service and support. Bill has worked in a variety of support positions for several corporate events, spanning the duration of his career. In his current position at Power Plus, Bill is a multifaceted Account Executive and Project Manager. His passion for the industry allows him to remain on the cutting edge of AV technology and integration. When not at work, Bill enjoys spending time with his family, travelling and exploring the outdoors.
Tom brings over 23 years of experience in the events and technology industry to Power Plus. He graduated from California State University at Chico earning a Bachelor’s Degree in Music with an emphasis in Recording and Live Sound. He began his professional career as an audio engineer in the music industry and then moved into the production world where he worked his way through all facets of the industry from operations/sales to regional/national management and integration. Tom is responsible for planning and developing short and long term strategies; directing and managing the operational departments; planning and preparation of all operational activities for Power Plus events, as well as overseeing daily operations. Tom enjoys spending his free time with his wife and children where he is active in playing and coaching soccer and softball, and relaxing with friends and good music.
After graduating with a BA in Music from CSULA and completing the management program at Disneyland, Michael has worked and excelled in the Event Technology field for over three decades. He owned his own conference recording company, capturing audio and video content, editing, mass producing, and shipping final product worldwide. Michael was also the Director of Audio Visual at large convention hotels and managed a broadcast rental company before joining the team at Power Plus. His customer service strength and industry versatility have allowed him to become a key part of the Power Plus management team, managing daily warehouse operations and local customer sales and rentals. Michael enjoys coaching soccer and volunteering time at his church.
Born and raised in Salt Lake City, UT, Jason Hatton brings almost 3 decades of live event experience. Having worked all sides of event production, as a client, venue technician and vendor, Jason has delivered shows throughout the US, Canada, Europe, Australia and New Zealand. This adds up to a comprehensive understanding of what it takes to plan and execute successful, impactful live events. Working the past 15 years as a Technical Director/Production Manager, he is well equipped to make every show the best that it can be. Jason currently resides in Draper, UT with his wife and enjoys spending time with his kids, grandkids, dogs and guitars.
Raymond joined Power Plus in 2014 following an extensive freelance career where he succeeded in a variety of roles, including Project Manager, Network Technician, Video Systems Engineer, Projectionist, and Audio/Visual Technician. Raymond graduated with a BS in Computer Science and BBA Management from Texas A & M. Raymond is currently working on his post graduate studies for Applications Programming/Engineering and Computer Science at UCLA.
A San Diego native, Krystal joins Power Plus Productions with 5 years of in-house audiovisual and event production experience. Previously, she worked in the sports industry selling partnerships and events within Major League Soccer and the National Football League. Krystal holds a Bachelors of Criminal Justice from San Diego State University and Masters in Sport Management from the University of San Francisco. In her free time, she enjoys going to the beach and the zoo with her husband and 1-year-old daughter.
Brad’s interest in AV was sparked some 23 years ago while working as a technician for AV Partners. He obtained a degree in Customer Relations from Grossmont College and pursued his career in the industry working in a variety of positions in both Audio and Video before specializing in Projection and Video Engineering. Brad started his career with Power Plus as a freelancer and joined the team full time in 2012 as the Video Department Head. Brad is very active in his children’s’ sporting activities and enjoys traveling, attending concerts and Indy races in his leisure time.
Kevin found his passion for the industry in his high school theater. He honed his craft at the Starlight Musical Theatre in San Diego, and then took his experience to the high seas, where he worked for both Carnival Cruise Lines and Royal Caribbean as a Rigging Specialist, Production Manager and ultimately the Fleet Supervisor for Automated Rigging and Stage systems. Since getting married and coming ashore, he joined Power Plus in 2014 where he currently oversees the Lighting, Rigging, Power and Staging Departments. He and his wife have a newborn son, allowing him to put his interest in photography to great use.
Jerry joins Power Plus Productions with over 40 years of audiovisual experience. He began in concert sound and through his passion for the industry, branched into corporate audio, and eventually video as well. Whether in a 20,000 seat arena, a studio, or a 5,000 seat corporate venue, his audio skills and programming capabilities are where he excels. He also enjoys photography, most recently astrophotography, cooking on the weekends, and Zoom calls with his kids.
John earned an Associate Degree in Audio Technology at Hutchinson Technical College in Minnesota. He has worked in the industry for over 23 years as an Audio Systems Technician for a variety of companies including Clearwing in Phoenix and Milwaukee, performing as A1 for numerous concerts and festivals across the country. John also worked for Starlight and Lighthouse Productions for a number of years, helping him enhance his skills in other areas of the industry. He and his family relocated to the San Diego area in 2013, joining Power Plus Productions immediately as an A1. John enjoys taking his family to the beach, mountain biking and hiking.
Rebecca has been with Power Plus Sound & Lighting for over 20 years. Starting as Executive Assistant to the President she advanced to Director of Human Resources in 2002 where she utilized her talent in locating qualified and talented personnel. In 2003 she was promoted to company Vice President where she continues to support HR, as well as helping to create and drive the development of the company’s marketing campaign to prospective new clients. Rebecca also spearheads local community outreach for the company, supporting several local non-profit organizations.